As noted, NBA 2K16 got a lot of praise for 2K22 MT PC its MyLeague mode that allowed players to take on things like moving franchises. NBA 2K17 took that to the next level. The game was the first time that all 30 existing teams could be relocated and teams for expansion could be added.
Realistically, someone could create their own totally unique league with their own teams, cities and even more. It was also possible to manage and alter the rules of the league. This was a first. The game, the presentation as well as the other aspects of the game were all highly appreciated. All-Star Paul George was on the cover.
More businesses are becoming involved with the NBA 2K League. Sponsors are becoming more interested in the NBA 2K League. The 2K League reached 14 marketing partners this season, which is the largest number ever recorded for an NBA 2K League season, including five partnerships with GameStop, Jostens, SAP and Tissot and DoorDash as the presenter partner of the NBA 2K League Playoffs and Finals.
Esports can be a lucrative commercial opportunity because it has fans who are passionate. "Our fans share a passion for the sport that is the most amazing thing for brands to be able to connect with" Donohue says. "Our average user is playing video games for about 30 hours per week. This is an extremely passionate base of fans."
Indeed , Donohue places the NBA 2K League's growth in partners to an assortment of companies who see the esports industry as a lucrative market as well as the rapid growth of the interest of fans. "I believe that it was the case all along and the rise in fan engagement just kind of puts gasoline on the fire. It was due to the fact that each brand we spoke to about partnerships was aware of Buy 2K MT Xbox the need to be involved in esports and is just trying to figure it out.