Why Individuals are keen to be visible on Wikipedia

If you notice that Wikipedia is full of information on things relating to different fields of study. The collection even has information regarding the lives of people, historic personalities and living legends. This platform, where it is a brilliant tool for businesses to increase their visibility, an individual can also create a Wikipedia biography about themselves to be more visible on the platform. It helps in reaching to a larger audience and helps build a good reputation about themselves. Do you think individuals can also create a favorable and profitable situation for themselves using Wikipedia?