You have to conduct a program to achieve some benefit from content marketing. You will need to monitor the success of the campaign after taking action. For your campaigns, you need different measurements like those that you need to know how to create a Wikipedia page . Since the metrics used to assess the progress of the targets are the same as the targets for the campaigns change. In other words, your calculations will depend on your goals. Such calculations will be defined in your campaign strategy and, after you have begun your campaign, you will start monitoring the results. How did you measure your success in content?