When you talk about launching a new product then you always need ways that will allow you to create awareness about your products in your target market. The better the tool you use for creating awareness the more effective it be will be. Nowadays, most brands and business organizations create and make use of an explainer video , if they need to launch a product in the market. These explainer videos are a great tool for explaining how the product works in the most effective and interesting manner. What other tools can be used to create product awareness?