Search Engine Optimization (SEO) is about presenting the user with relevant searches. "Relevant search" is a concept in itself. Some algorithms define based on keywords, the actual query that users search for, etc. Based on these, the most relevant pages which are optimized pages will rank on the search engine results page.
Follow these basic SEO guidelines to rank better in search engines!
Title Tags and Meta Tags - Essentials of On-Page SEO!
When your site appears on a search result, the words used are displayed to your users. It is only wise to ensure that your title tags are less than 55 characters, and Meta tags are less than 160 characters. Include as many relevant keywords as possible with a call-to-action, which attracts your customers to choose your website over your neighboring competitor.
Get your site's 'structured data' or as they call it 'schema'!
If ranking high on SERP is your plan, then get schema. Your rating, a mix of keywords, geographic tags, and images – all play a role in improving your site's ranking. If you include all of these in a way that your users search, it will surely fetch you a winner. Schema increases your chances of getting ahead of your competitors. A simple attachment of defining your structured data can help you rank higher and maybe even faster.
URL Optimization and SSL Authentication
Often businesses worry little about the URL. Your URL is like a magician's spell. You cannot have unnecessary characters such as underscores or special characters. Keep your URL short and simple to ensure that it focuses on rankings and nothing else. SSL encryption is a powerful sword that protects your website as well as wins the trust of your search engines. Especially if your business is in the e-commerce domain, you should invest in SSL encryption to protect all your details like credit card information and user details.
Build a trusting bond and not just links!
High domain linking websites always rank better. You can go a long way by building reliable links that are visible on other similar websites. A bond that is trusted by local businesses and brand influencers and endorsed by local listings can give your website lots of backlinks.